Sustainability as a driver to Corporate Social Responsibility (CSR)
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Figure 1 - Forbs. |
In global business world, the organizations are thrive to get sustainable development through achieving continuous progress. For it to be a meaningful goal, from the value based norms the sustainability is interpreted as a "Social Responsibility".It highlights the importance of business-society relationship for to days' companies (Ehnert, Harry and Zink, 2013). According to SHRM (2018), accomplishment of sustainability can be seen in the future, as it ensures future generations' needs are not compromised by entrusting work for to days' progress.
According to Ehnert, Harry and Zink (2013), business perspective, sustainability helps organizations to - reduce costs and risks of losing social legitimacy. It helps to create and increase value.Sustainability is one of the strategic drivers of Corporate Social Responsibility (CSR). Community involvement, Corporate Governance and Fair Trade are the other drivers to CSR. By initiating CSR activities, the intellectual capital can be secured, as CSR provide immense opportunities to improve HRs' strategic business contribution,leverage and influence.
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Figure 2 - Green Project Management - Sustainability benefits. |
The role of HRM in developing strategy and advansing sustainability?
According to SHRM (2018), sustainable human resource management can be defined as using the tools of HR to create a workforce that has the trust, values, skills and motivation to achieve a profitable triple bottom line i.e. economic, environmental and social in terms of overall achievement.The triple bottom line impact on enhances the stakeholder engagement. In this, the HR function can serve as a partner in determining what is needed or what is possible in formulating corporate values and sustainability strategy through ensuring, employees are implement the game plan consistently all over the organization.
According to Strauss (2017), as per the annual report of Reputation Institute - 2017-Boston, "Lego" tops the report by getting 74.4 points"Microsoft" is at the second by getting 74.1 points and "Google" at third by scoring 73.9.It says, social responsibility enhances reputation on company governance by positive influence on society and treatment of employees (Strauss, 2017).These are in a way, the well known, best consumer seeker companies in the world, and on the other hand,top most companies in the CSR award report.
References:
- Ehnert, I., Harry, W. and Zink, K. (2013). Sustainability and Human Resource Management: Developing Sustainable Business Organizations. London: Springer Science & Business Media, pp.11-23.
- SHRM (2018). SHRM Foundation Executive Briefing. HR’s Role in Corporate Social Responsibility and Sustainability. [online] Virginia.USA: SHRM Foundation, pp.6-6. Available at: http://HR’s Role in Corporate Social Responsibility and Sustainability [Accessed 5 Jul. 2018].
- Strauss, K. (2017). The 10 Companies With The Best CSR Reputations In 2017. Forbs. [online] Available at: https://www.forbes.com/sites/karstenstrauss/2017/09/13/the-10-companies-with-the-best-csr-reputations-in-2017/#60c0c3df546b [Accessed 5 Jul. 2018].